Allswell

Google Ads Strategy

Allswell, an established e-commerce mattress company, enlisted our help to improve efficiency and account structure in paid digital advertising.

After coming on board, we made structural edits to the existing campaigns in Google Ads in order to drive more cost-efficient conversions and capture traffic for products they weren't yet advertising. We revamped the ad group and keyword structures to be more streamlined, and we made changes to campaign management and the optimization schedule as well.

Over a year period, Allswell saw decreases in Cost-per-Clicks, increases in Click-Through Rate, and a huge increase in Return on Ad Spend.

KPIs (year over year)

• ROAS: 300% increase
• Cost-per-Acquisition (purchases): 50% decrease
• Click-Through Rate: 43% increase
• Cost-per-Click: 26% decrease

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