Customer Stories
How businesses are growing with Lofi.
Learn from entrepreneurs, marketing leaders, and innovators who have transformed their advertising with Lofi's AI-powered platform. From small businesses to enterprise brands.
Driving Profitability Through Google Ads Restructuring
E-commerce mattress brand Allswell tripled its return on ad spend and halved acquisition costs by revamping its Google Ads account structure with Lofi's performance-led strategy.
The Challenge
Allswell needed to improve the efficiency of its paid Google Ads efforts and expand visibility to products that were underrepresented in their campaigns. Their existing account structure lacked the flexibility and targeting precision needed for scale.
The Solution
Lofi restructured Allswell's Google Ads account by refining ad group and keyword structures, optimizing campaign settings, and introducing a disciplined management and optimization cadence. These changes enabled smarter bidding, more relevant targeting, and broader product coverage.
The Results
Over the course of a year, Allswell achieved a 300% increase in ROAS, a 50% decrease in cost-per-acquisition, a 43% rise in CTR, and a 26% reduction in CPC—demonstrating the value of foundational ad strategy improvements.
Optimizing Meta Ads with Advantage+ Campaigns
Home goods retailer Hayneedle boosted ROAS and reduced acquisition costs by restructuring Meta campaigns and isolating dynamic product ads within Advantage+—driving more efficient, scalable performance.
The Challenge
Hayneedle had a mature Meta advertising setup but needed help improving efficiency and uncovering new growth levers within the platform's evolving campaign tools.
The Solution
We restructured Hayneedle's Meta campaigns, testing new formats and separating dynamic product ads into a dedicated Advantage+ campaign. This shift allowed us to better control delivery and optimize for high-intent audiences more effectively.
The Results
The new campaign structure drove a 32% increase in ROAS and a 24% drop in acquisition costs. Cost-per-new-visitor also fell by 18%, setting the foundation for ongoing campaign success and scalability.
Efficient Market Expansion on a Budget
A regional insurance provider expanded brand awareness and lead generation in underserved areas of their state—despite a limited budget and high keyword costs—by leveraging Lofi's hyper-targeted Google campaign strategies.
The Challenge
The insurer needed to grow their presence in areas where their brand was relatively unknown. With a modest budget and insurance being one of the most expensive keyword categories on Google, they had to find a way to drive quality leads affordably.
The Solution
Using Lofi's performance-focused campaign setup, we designed a Google Ads strategy from scratch. The campaigns targeted prospects searching for competing insurers and those demonstrating interest in insurance services. We tracked key actions like form fills, phone calls, and website chats to measure success.
The Results
The campaigns delivered a 52.97% conversion rate and a $19.84 cost per lead—far outperforming the industry average of $35–$75. The client significantly grew their reach in target regions while maintaining efficiency and lead quality.
Scalable Traffic Growth Through Pinterest Optimization
A home décor brand doubled qualified site traffic and cut acquisition costs in half by restructuring their Pinterest campaigns with Lofi's performance-driven approach.
The Challenge
The home décor retailer wanted to drive more efficient prospecting traffic from Pinterest, a platform not traditionally known for direct conversions. Their existing account structure wasn't optimized to make the most of Pinterest's potential for discovery-based shopping.
The Solution
We restructured the client's Pinterest ad account and tested multiple campaign types and creatives to identify the most cost-effective drivers of traffic. Lofi's approach focused on aligning platform intent with audience behavior to capture high-interest users at scale.
The Results
Year over year, the client achieved a 103% increase in outbound clicks to their site, while reducing cost-per-new-visitor by 51% and CPM by 56%. These results came despite slightly reduced ad spend, proving the impact of strategic optimization.
Ready to Grow Your Business?
Join Lofi today and experience the future of advertising. No credit card required.