Podcast
The Unwritten Formula
Join us for candid conversations with marketing leaders, entrepreneurs, and innovators who are reshaping the advertising landscape. From AI-powered campaigns to growth strategies that actually work, we dive deep into the tactics and insights that drive real business results.
Latest Episodes

Jack Brown's Beer & Burger Joint Co-Founder — Aaron
Born in Harrisonburg, VA, Jack Brown's Beer & Burger Joint began as a dream and grew into a beloved spot for craft beer and mouthwatering burgers. Now with locations across the Eastern US, this podcast dives into the flavors, stories, and culture...

Discussion with Shinesty's Creative Producer — Austin
Shinesty was founded with the mission to challenge the norm and encourage people to take life a little less seriously. The brand is known for creating premium, exceptionally comfortable clothing with a playful twist. While it may not always align...

Discussion with Cudaway Knives Founder, Morgan
Cudaway Knives are premium, handmade chef knives crafted in Bozeman, Montana. Known for their razor-sharp, durable blades and perfectly balanced handles, each knife is a testament to thoughtful design and expert craftsmanship. We had the...

Boat Specialists Marketing Director, Franki Williams
In this episode, we chat with Franki, Director of Marketing at Boat Specialists, about her journey growing within the company and navigating the marine industry. She shares how she's helped shape the brand's presence across Southern California and...

Discussion with AvantStay's Co-Founder — Rueben
AvantStay is transforming the way people travel, book, and invest in short-term rentals. They provide personalized, curated experiences for guests, using their own tech to streamline bookings and manage operations both on-site and remotely. We...

Discussion with Hassett Hardware Owner — Eric
We sit down with Eric, owner of a beloved Bay Area business known for its dedication to service and community. As a trusted member of the Ace Hardware family, Hassett Hardware operates multiple locations throughout the region. Eric discusses ho...

Founders of Clay Squared to Infinity: Josh and Layl
In this episode, we explore the vibrant world of Clay Squared to Infinity, a handmade tile studio based in Minneapolis. We spoke with founders Josh Blanc and Layl McDill, who shared the inspiring journey of how they built their business from a...

Discussion with Director of Marketing at Koch Orthodontics, Jessica
Jessica, Marketing Director at Koch Orthodontics, joins us to talk about building an effective marketing strategy in the orthodontic space. We dive into how understanding local markets, community presence, and patient behavior has shaped...
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