How Jack Brown's simplified advertising across 22 locations and achieved 4.5x ROAS
Aaron Ludwig
Owner, Jack Brown's Beer and Burgers
"They simplified everything. Getting everything into one simple platform for all 22 locations immediately created clarity. They gave us cleaner data, better visibility, and stronger performance in both new and struggling markets.
I would for sure recommend Lofi. If you're juggling multiple locations, expanding into new territories, or trying to boost performance, Lofi brings a level of clarity and efficiency that's hard to match."
Key Results
4.5x
ROAS (up from <1x)
22
Locations on one platform
Cleaner
Data and visibility across markets
A marketing student ran paid media for all 22 locations
Lucy Ludwig, a marketing student from Clemson University, took over paid media for the entire 22-location restaurant group. No prior experience. No agency. Just Lofi.
She managed every channel and every location from one platform. ROAS went from below 1x to 4.5x across both new and struggling markets.
"If Lofi can do this for a student with no experience, imagine what it could do for an internal marketing team."
The Challenge
Jack Brown's Beer and Burgers operates 22 locations and was struggling with fragmented advertising across markets. Managing campaigns for each location individually created complexity, inconsistent data, and made it difficult to identify which markets were performing and which needed attention. They needed a unified approach that could deliver clarity and performance at scale.
The Solution
Lofi consolidated all 22 locations into a single, simple platform. This immediately created clarity across the organization, giving the team cleaner data, better visibility into each market's performance, and the ability to optimize both new and struggling locations from one place.
The platform was so intuitive that Lucy Ludwig, a Clemson University marketing student with no prior paid media experience, was able to take over campaign management for all 22 locations single-handedly. If it currently takes your team weeks to do what a college student did in 60 seconds, it might be time to rethink the model.
The Results
The impact was transformative. ROAS jumped from less than 1x to 4.5x, meaning every dollar spent on advertising was now returning four and a half times its value. The team gained stronger performance in both new and struggling markets, with cleaner data powering smarter decisions across the entire network.