What's New

In most franchise systems, paid media reporting stops at corporate. Franchisees wait for a quarterly deck, operator groups build their own spreadsheets, and executives ask for numbers the team scrambles to pull. Reports changes that. Build a report once, send it to your groups, and every recipient gets a branded report scoped to exactly their locations: franchisees see their stores, operator groups see their portfolio, and leadership sees the full brand roll-up. No slicing data by hand. Schedule reports daily, weekly, monthly, or quarterly, or send one on demand before a franchisee call or board meeting. You can also download any report as a PDF. Start from templates like Franchisee Weekly, Corporate Rollup, and Executive Summary, or build your own with KPI tiles, trend charts, location and campaign breakdowns, goal progress, and your own commentary. Reports builds on August's Groups release and is available now under Reports in the sidebar.

Your team isn't a flat list of users, and now your Lofi account doesn't have to be one either. With Groups, you can organize people the way your business runs: corporate marketing, operator groups, franchisees, and regional co-ops. Each group covers a set of locations, and everyone in it gets access to exactly those locations. Move someone to a new group and their access follows. Open a new location and Lofi prompts you to assign it, so access stays correct as you grow. Groups carry into your campaigns too. Record which group manages each campaign and filter your Dashboard by group to see performance by operator or franchisee. The refreshed User Management page lets you invite teammates straight into their groups and see each member's groups and locations at a glance. Roles define what each person can do. Groups now define where.

Your customers are searching for you in more places than ever, and now Lofi meets them there. Apple Maps, Nextdoor, and Life360 are all newly available as advertising platforms, expanding your reach into local search, neighborhood-level discovery, and one of the most engaged family and safety apps around. Apple Maps puts your business in front of customers as they search and navigate, Nextdoor reaches customers in the neighborhood communities where word-of-mouth recommendations happen, and Life360 connects you with its highly engaged, location-conscious audience through native in-feed display, video, and stories placements right inside the app they check every day. Each platform comes with its own targeting options, budget handling, and ad preview, so you can build and launch campaigns for all three the same way you would for any other platform in Lofi, right alongside your Search, Social, and Display efforts. For multi-location and franchise businesses, this means another set of high-intent, hyperlocal touchpoints without adding another tool to your stack. Apple Maps, Nextdoor, and Life360 are available now for all Lofi customers.

Your creative library just got a lot easier to navigate, whether you're organizing it yourself or letting Lucy do the searching for you. You can now add custom tags to any creative asset and filter your library by tag, location, or licensing restrictions, so teams managing large, shared libraries can find exactly what they need in seconds. Behind the scenes, every new image and video is automatically analyzed by AI as soon as it's uploaded: Lofi generates a description, a set of smart tags, and extracts any on-image text, then indexes the asset for semantic search. That means when Lucy's Campaign Planner or Creative Director agent needs a creative for your next campaign, it can search your entire library by meaning, not just filename, and instantly surface options that match your brief, respecting each asset's licensing and location restrictions along the way. Manual organization and AI understanding now work together, so your creative library gets easier to use the bigger it gets, not harder.

Advertising just entered a new frontier. AI Chat is now a fully integrated channel in Lofi, starting with ChatGPT Ads, letting you reach customers right where they're asking questions, comparing options, and making decisions. AI chat is a genuinely new kind of advertising surface. People don't come to ChatGPT just to search for a link; they come to explore options, weigh tradeoffs, and make decisions in a back-and-forth conversation. In those exchanges they share far richer context than a keyword ever captures, which means ads can show up in the exact moment of real intent and feel relevant and useful rather than interruptive. Ads are clearly labeled and kept separate from ChatGPT's answers, so they fit naturally into an experience built around conversation and context. With hundreds of millions of people now turning to AI assistants to discover products and services, this is the early ground floor of AI-native advertising. When you build a campaign, you'll find AI Chat sitting alongside Social, Search, Display, Shopping, CTV, Audio, and Direct Mail in the platform selector. Select it, choose ChatGPT as your platform, and Lofi handles the rest. Image and Text creatives are required for ChatGPT Ads and are selected automatically, so your ads are formatted correctly for the conversational surface from the start. Because AI Chat lives in the same campaign wizard as every other channel, you can coordinate it with the rest of your marketing in one place. Launch a ChatGPT campaign next to your Search and Social efforts, target the same locations and audiences, and measure performance side by side in the same dashboard. Getting in now gives you a first-mover advantage in one of the fastest-growing advertising surfaces. AI Chat with ChatGPT Ads is available now for all Lofi customers.

Your marketing just got a powerful new dimension. Direct Mail is now a fully integrated channel in Lofi, letting you plan, launch, and measure physical mail campaigns from the same platform you use for digital ads. With Direct Mail, you can either upload your own mailing list or build one from scratch using demographic and geographic targeting. Select locations by zip code, filter by age, gender, income, home ownership, marital status, and more. You can even target new movers who just arrived in your area. The audience builder shows real-time recipient estimates as you refine your criteria, so you know exactly who you're reaching before you commit. Design your mailers directly in the platform with support for postcards, letters, brochures, greeting cards, and snap-apart mailers. Choose from templates or start from a blank canvas, then add optional finishing touches like UV coating, live stamping, or magnets. But the real power is in the coordination. Running digital ads alongside direct mail used to mean juggling separate platforms with no way to see the full picture. Now you can orchestrate both from one place. Launch a Meta awareness campaign and a postcard drop to the same audience in the same week, then watch the results roll in together. If you have your CRM or POS connected, direct mail conversions show up in the same dashboard as your digital conversions, giving you a true 360-degree view of what's driving customers through your door. Direct Mail is available now for all Lofi customers.

Knowing your overall ROAS is only half the story. The new Dashboard gives you two powerful views that work together to tell you exactly where your budget is working, and where to move it. The Channels tab shows how spend distributes and performs across every channel, platform, and campaign goal in your account. Three spend distribution charts break down your budget by channel (Social, Search, Display, Shopping, CTV, and more), by platform (Google, Meta, TikTok, YouTube, and 20+ others), and by goal (Conversions, Traffic, Awareness). Below the charts, a performance breakdown table lets you switch between channel, platform, and goal views, with full metrics including Spend, Impressions Share, CPM, CTR, Conversion Rate, CPA, and ROAS side by side. The Locations tab takes that same clarity down to the individual store level. Every location in your account gets its own row showing the campaigns running there, the platforms they're live on, and performance metrics, with a ROAS Index and Delta ROAS that benchmark each location against your account average. Together, the Channels and Locations tabs answer the two questions that drive every budget decision: which channels deserve more investment, and which locations should get it.

Our campaign optimization agents just got a major upgrade. Lofi now actively monitors your creatives for signs of fatigue -- when engagement starts to dip because your audience has seen the same ad too many times, you'll receive an alert with actionable recommendations to refresh or rotate your assets before performance degrades. On top of that, our cross-platform budget re-allocation model has been made significantly more sensitive. The updated model detects optimization opportunities earlier, surfacing moments where shifting spend between platforms -- for example, from Meta to Google or TikTok -- can improve overall ROAS. Combined, these enhancements mean your campaigns stay fresher, your budgets work harder, and you spend less time manually watching dashboards.

Whatever tweaks to your creatives you dreamt of, you can now do them yourself with ease. The new Edit with AI panel lets you refine any image directly inside Lofi -- adjust colors, swap backgrounds, retouch elements, and restyle visuals using simple text prompts. Need the same ad in different sizes? Adapt Format generates pixel-perfect versions in Square (1:1), Portrait (9:16), and Landscape (16:9) with a single click. And with Generate Variant, you can instantly create alternative versions of any creative that are automatically optimized for A/B testing performance. Describe what you want -- 'More vibrant colors' or 'Add a sunset background' -- and Lofi produces on-brand variants ready to test. Combined with full asset management, usage tracking, and campaign assignment, your entire creative workflow now lives in one place.

You can now generate brand-aligned images and videos directly from Lofi. The Image Designer and Video Designer agents -- accessible through Lucy -- don't just understand your brand; they also know what works on each advertising platform and what creatives have performed best for you historically. Simply describe the ad you need, choose your aspect ratio and duration, and Lofi produces ready-to-use visuals that are consistent with your brand guidelines, optimized for the target platform, and informed by your past campaign performance. From static display ads to short-form social video, generating high-quality creatives is now as simple as typing a prompt.

We completely redesigned the Lofi platform from the ground up. The updated interface makes it faster and easier to create campaigns, choose platforms, manage creatives, and launch ads -- all in fewer clicks. The new campaign wizard guides you step-by-step through strategy selection, platform targeting across Facebook, Instagram, TikTok, Snapchat, X, Reddit, LinkedIn, YouTube, and Pinterest, ad content creation, and launch. We also introduced channel-specific KPIs so you can now track performance metrics tailored to Search and Social separately, giving you deeper and more actionable insights into how each channel contributes to your growth.

Meet Lucy, your in-app AI assistant. Lucy is now live in beta and available directly inside the Lofi platform to support your entire campaign workflow. Ask Lucy anything -- from conference prep and competitive analysis to campaign performance reviews and creative suggestions. Lucy comes with specialized personas including Market Analyst, Support Agent, Image Designer, Video Designer, Performance Analyst, Campaign Planner, and Creative Director, each tuned to give you expert-level guidance in their domain. Whether you need to understand why a campaign is underperforming, brainstorm new ad concepts, or plan your next quarter's strategy, Lucy is ready to help -- right where you work.

Bring Adobe's creative power directly into your campaign workflow. With the new Adobe Express integration, you can design, edit, and export ad creatives without ever leaving Lofi. Remove backgrounds, resize assets for different platforms, apply brand-consistent effects, and generate multiple creative variations -- all from within the campaign builder. This integration eliminates the back-and-forth between design tools and your advertising platform, letting your team produce high-quality visuals in a fraction of the time. Adobe Express is available to all Lofi users at no additional cost.

Our AI just got sharper at generating high-performing ad variants. We rebuilt the variant generation engine with smarter models that better understand what drives clicks, conversions, and engagement across different platforms and industries. The system now analyzes your top-performing creatives and generates more relevant variations -- adjusting copy, imagery, calls-to-action, and formatting to maximize performance. Early results show a measurable improvement in click-through rates for AI-generated variants compared to the previous model. Every dollar you spend now works harder.

Manage your entire brand identity in one place and enforce it across every campaign and location. The new Brand Settings hub lets you define your brand name, website, industry, target audiences, visual assets, messaging guidelines, competitors, and blacklisted keywords -- all in a single, centralized profile. The Brand Scanner automatically audits your existing campaigns for brand consistency. For multi-location businesses and franchises, centralized brand profiles ensure that every franchisee or local team stays on-brand while still having the flexibility to customize for their market.

Define exactly who can view, edit, or publish your campaigns with granular role-based access controls. The new User Management panel lets you invite team members, assign roles (Admin, Reviewer, Contributor, or Viewer), and control permissions at a fine-grained level -- from viewing analytics and creating campaigns to managing ad accounts, integrations, brand guidance, billing, and user invitations. This is especially powerful for agencies managing multiple clients and franchises with distributed teams, ensuring the right people have the right access without compromising security.

Plan campaigns across time with a visual timeline. The new Timeline view gives you a Gantt-chart-style overview of every campaign your team is running, complete with status indicators, date ranges, and the ability to switch between List and Timeline modes. See at a glance which campaigns are live, scheduled, or completed -- and identify gaps or overlaps in your advertising calendar. For teams running dozens of campaigns simultaneously across multiple locations or brands, this view is a game-changer for coordination and planning.

Your data is now even safer. Two-factor authentication adds a second layer of protection to your Lofi workspace, requiring a verification code in addition to your password every time you log in. 2FA is available for all team members and can be enforced at the organization level by admins. This update is part of our ongoing commitment to enterprise-grade security, especially for businesses handling sensitive advertising data and budgets across multiple accounts.

Data-driven decisions made easy. The redesigned Analytics Dashboard gives you a comprehensive, real-time view of your campaign performance across all channels. Track Conversion Performance metrics including impressions, CTR, clicks, conversion rate, conversions, and conversion value -- all with trend indicators showing week-over-week changes. The new Spend Effectiveness section surfaces ad spend, CPM, CPC, cost per conversion, and ROAS so you can instantly see where your budget is delivering the best returns. Click any metric tile to dynamically update the chart and drill into the data that matters most.

Upload dozens of creative assets at once and manage them all from a single screen. The new Bulk Creative Upload feature eliminates the tedious one-by-one upload process, letting you drag and drop entire folders of images, videos, and ad creatives into the platform. Each asset is automatically organized and ready to be assigned to campaigns. For teams running high volumes of A/B tests or managing creative libraries across multiple locations, this saves hours of repetitive work every week.

Answers when you need them. We redesigned the Help Center from the ground up with faster paths to resolution. The new layout features a powerful search bar, curated collections like LoFi Essentials and Good to Know, and a Common Topics grid covering General, Campaign Management, Creative, Reporting, Billing, and Account Management. Each category surfaces the most relevant articles first, so you spend less time searching and more time growing your business. A dedicated Contact Us button ensures you can always reach our support team when you need a human touch.