How a Valvoline franchisee increased daily oil changes by 19% with the same ad spend

The Challenge

Multi-location automotive service businesses face a common challenge: driving consistent foot traffic across all locations while maintaining efficiency in ad spend. The team wanted to understand whether there was a better way to manage Facebook advertising that could deliver more customers without increasing budget or changing creative strategy.

The Solution

Rather than rely on assumptions, the team designed a rigorous test. They ran identical campaigns over two consecutive Fridays, controlling for budget, creative, and duration. The only variable was the publishing platform: Week 1 used native Facebook Ads Manager, Week 2 used Lofi.

Lofi's optimization engine and streamlined campaign management meant the same ads could reach customers more effectively, without any additional effort from the marketing team.

The Results

The difference was clear. Ads published through Lofi drove an average of 81.6 oil changes per day compared to 68.5 with Ads Manager. That incremental 13.1 oil changes represents real revenue, real customers walking through the door.

Critically, the new customer percentage remained stable at 36.3%, proving that the lift came from better overall reach and conversion, not just repeat customers. The test demonstrated that switching to Lofi could deliver meaningful business results without any changes to creative strategy or ad spend.